Through the use of advanced technology, we are able to collect data simultaneously from multiple sources in a real-time environment. This allows us to blend a lower-cost, web-based survey with a higher touch, telephone-based customer service representative interview. In this scenario, people are automatically removed from our call list as they respond to our web-based request.
This benefits our clients in three ways. By collecting data from the least expensive resources first, our clients can stretch their budgets. By soliciting only non-responders, our clients collect data quicker and avoid duplication of effort. Finally, by not calling people who have already responded to our web request, our clients avoid potential customer service issues. In the end, our dual-fielding capability provides a higher quality data collection methodology at a lower overall cost.
As a fully integrated resource, our telephone system is an integral part of our data collection capabilities. With CATI's direct-dial and predictive dialing capability, we are able to process the most aggressive projects. Having call recording capabilities, wav file production and client remote monitoring gives our clients a chance to fully and personally participate. Finally, being able to display unique caller ID increases the likelihood of getting the telephone answered and speeds data collection for your project.
We work closely with our clients to determine sample import requirements and any additional sample cleaning necessary to help achieve your program goals. We know that your calling criteria are essential to fulfilling your project, so we create a system that verifies the count and gets fresh sample into the field as soon as possible.
When it comes to open-ended questions, our team is ready to provide verbatim responses any way that you would like to see them: spelling and grammar checked, raw or coded with industry-specific markers. Transcription services can also be supplemented with wav files to let you hear firsthand how respondents answered your questions.
Number crunching is at the heart of most projects, so we are prepared to deliver raw data files, basic frequencies and cross tabulations for closed-ended responses. If you prefer, we can also produce more advanced analysis such as correlation, regression or conjoint analyses. Regardless of the type of data, we provide your results so that they best answer your research questions.
Our flexibility enables us to assist clients whose research needs range from very small to very large. We are able to maintain high attention to detail to ensure the success of smaller or simpler studies, and can ramp up quickly with regard to staffing, equipment and infrastructure investments in order to accommodate larger or multifaceted projects. Regardless of size or complexity, we have proven our ability to provide research solutions that exceed our clients' expectations with regard to quality, cost and timing.
All research-related products are offered through our Michigan-based campuses, which are located in close proximity to several colleges and universities that give us access to excellent staffing solutions. As a result, our clients benefit from the talent of high-quality interviewers at extremely competitive rates without the need to operate offshore or in a more costly metropolitan area.