Morley approaches each project with an eye toward achieving the specific goals articulated by our clients. Most often, these goals include collecting high-quality data using the most cost-effective method. Each data collection tool and technique our associates deploy is specifically designed to achieve these objectives.
Through the use of advanced technology, Morley is able to collect data simultaneously from multiple sources in a real-time environment. This allows us to blend a lower-cost, web-based survey with a higher touch, telephone-based interview. In this scenario, people are automatically removed from our call list as they respond to our web-based request.
This benefits our clients in three ways. By collecting data from the least expensive resources first, our clients can stretch their budgets. By soliciting only non-responders, our clients collect data quicker and avoid duplication of effort. Finally, by not calling people who have already responded to our web request, our clients avoid potential customer service issues. In the end, our dual-fielding capability provides a higher quality, higher response rate data collection methodology at a lower overall cost.
Choosing a strategic path to reach the digital customer often involves the use of online resources. Growing acceptance of web-based surveys has made this a potentially cost-effective data-gathering tool for many projects. We enhance this tool by integrating the techniques that come from years of creative design for digital media.
We have a complete creative department familiar with brand-compliant digital design. This allows us to create aesthetically pleasing websites that are fully compliant with brand specifications. We can incorporate graphics, video or flash animation to initially engage a subject, or use techniques such as digital status tracking bars to hold a subject's interest.
In addition to serving your respondents online, we are adept at delivering real-time client reporting via password-protected, encrypted client sites. Our IT reporting capability is specifically designed to give our clients the data and reporting they need to develop the information that is the ultimate goal of our work.
Our ability to collect high-quality data over the telephone is the direct result of the talented Morley associates who provide these personalized services. Their exhaustive training is blended with a "let them hear you smile" attitude. The same is true for calls conducted in French Canadian, Spanish and any other language required.
Advanced tools used in our CATI environment, such as sophisticated sample management and predictive dialing, provide us with the technological muscle to tackle the most demanding projects. When it comes to long form open-ended questions, our team is adept at simultaneous transcription and coding to give you the most complete response to your inquiries. Together with our friendly, well-trained associates, our advanced technology provides our clients with a high-quality, low-cost telephone-based data collection capability.
Despite the advances of the digital revolution, sometimes a piece of paper and a pencil are just what the doctor ordered. When it comes to mail-based data collection, the Morley creative team is once again front and center. Our team has years of experience creating brand-compliant designs that encourage the strongest response rates. Copywriters, proofreaders, graphic artists and production managers all work together to provide exceptional results.
Our tools and techniques for managing mail-based studies include data verification as well as complete print and fulfillment services. Upon receiving returned surveys, our team is skilled at scanning, bar coding and using double verification data entry systems to keep your data accurate. Similarly, we use fax techniques that capture facsimile transmissions as digital images. Our mail-based process is designed to help you collect high-quality data at a value-based price.
When it comes to capturing data in a face-to-face environment, we can offer exceptional expertise. Our associates who conduct this work are specifically trained for this unique interpersonal dynamic. Similar to the world of guerilla marketing, person-to-person interviewing requires an unusual blend of boldness and approachability.
To aid our field data gathering team, we utilize Computer Assisted Personal Interviewing (CAPI) software for laptops and handheld devices. These tools help our team accurately record answers to your questions and allow for quick data compilation at the conclusion of the project.