In 2010, a major clothing manufacturer began a branding initiative to celebrate its heritage as the most recognizable and powerful brand in the rugged clothing marketplace. The brand has a storied past and a solid future. We were tasked with translating this initiative into the client’s trade show and promotional event environments.
Our plan was to combine the look of an 1890s mercantile with a contemporary 21st-century feel in an open and inviting floor plan that would enhance the customer experience, provide a private and practical environment for sales reps to conduct business in the booth, and leverage this new build for the client’s trade show season. Our design incorporated a plan to carry on the vintage theme and allow us to reconfigure the display when used in smaller trade show booth footprints.
On location, this carefully executed exhibit made an impression. “It definitely generated a lot of attention,” reported the client executive responsible for the show. “We heard from many of the patrons that we had the best booth at the show.”
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